How it all began
Founder Ayu is the creative force behind Somethinc Pretty. The idea and inspiration for Somethinc Pretty came from her passion for travel, fashion, design, and sustainability.
"With Somethinc Pretty, I combine user experience with a distinctively pretty design. I also suffer from allergies, which are triggered by jewelry. With Somethinc Pretty, by using high-quality materials combined with a luxurious design, I want to offer all women an allergy-friendly way to wear high-quality jewelry affordably." - Ayu