Founder Ayu is the creative force behind Somethinc Pretty. The idea and inspiration for Somethinc Pretty came from her passion for traveling, fashion, design, and sustainability. "Our brand is meant to be a little sparkle with a big impact on women's confidence. Every woman is beautiful, and Somethinc Pretty is here to make her feel exactly that way every day." -Ayu

We care about high-quality, elegant and timeless designs, durability, and sustainability.

The ingredients for our jewelry are 200 g of love 200 g of high-quality materials Our jewelry is handmade with high-quality standards, so it'll last a lifetime.

We want to create timeless and elegant pieces that you can wear every day that match any outfit or look you choose. You can show your unique style with Somethinc Pretty.